Company Spirit: 

Struggle, Exceed, Consummate, Dedication 

Company policy:

Being customer-oriented to pursue customers' satisfaction, staffs' satisfaction, social satisfaction, and shareholders' satisfaction. 

Management principle: 

equality, respect, tolerance, understanding, love, appreciation, communication, service.                              Core Culture: customer-oriented, people first, win-win situation, team-work, fine implementation, innovative learning, effective communication, happy work 

Strategy: 

Satisfaction operation, brand management, chain management, terminal operation 

Development policy: 

consensus building, integration power, seeks win-win, focus on business development; contact practice, focusing on hard work, pursuit of effectiveness, force create business advantages of the brand. 

Quality Policy: 

full participation, continuous improvement, fine execution, efforts to create customer moved